The Future of Live Cycling Coverage Is Here

CLOUD PRODUCTION AND HOSTING OF CONTENT

LIVE CONTENT DELIVERY TO FANS
ENGAGEMENT ANALYTICS FOR RIGHTSHOLDERS, AND BRANDS

VISION

Revolutionising the Delivery of Cycling Content

Cycling's current broadcast strategy is challenged by a dispersed fan base and competing entertainment options encroaching on its market share. Fortunately for stakeholders, the rise of direct-to-consumer sports streaming offers the opportunity to revolutionise cycling's broadcast model while offering rights holders the means to distribute content and effectively compete for advertising spend in both local and international markets.

MODEL

A New Approach

UCI Continental Tour rights holders can now bundle race content rather than relying on individually negociated contracts delivering three key benefits: